We've been Chimi's creative agency from the very beginning in 2016. Since then, we have constantly evolved the Chimi brand, working with their brand strategy, marketing, campaigns, branding and e-commerce. We've designed both their online and offline store experiences.

The strategy for this campaign was to associate Chimi with the greatest names in music and architecture – Jacob Mühlrad and Catalan sculptor Xavier Cobero. We reshaped Chimi to a more mature brand – and made it market leader compatible.

As the mere existence of retail is being questioned, we wanted to create just as strong an offline experience as Chimi has online, and therefore expand Chimi’s direct-to-consumer approach. We translated inspiration from details and materials of temple architecture into a high-end retail space which correlates with the new direction we’ve set for the brand.

Campaign for Chimi to communicate their brand's energy. Model Elsa Hosk & music Mwuana.

We designed and developed Chimi Eyewear's e-commerce – having both the brand and conversion in mind.

Campaign for the collaborative collection between Chimi and Elsa Hosk.