Nineties Studio


We shaped and inspired an emerging eyewear brand to act as market leaders.

We’ve been Chimi’s creative agency from the very beginning in 2016. Since then, we have constantly evolved the Chimi brand, working with their brand strategy, marketing, campaigns, branding and e-commerce. We’ve designed both their online and offline store experiences.

Brand strategy, visual narrative, brand identity, marketing campaign, print, digital & e-com.


The Chimi Symphony

Campaign for Chimi core collection.

The Chi in Chimi

Campaign with Elsa Hosk and music by Mwuana.

Chimi - Kungsgatan 6

Kungsgatan 6

Retail concept for Chimi Eyewear’s flagship store in Stockholm.

Chimi - Un hommage au Caviar de Kalle

Un hommage au Caviar de Kalle

Contemporary art installation and marketing strategy. Collaboration for Kalles Kaviar.

Chimi - Just Right

Just Right

Collaboration campaign between Elsa Hosk and Chimi

Chimi - Chimi lookbook

Chimi lookbook

Season 4 lookbook for Chimi with Elsa Hosk.

Chimi winter pouch

Concept and product design of the seasonal eyewear pouch for Chimi Eyewear.

Core reimagined

Always evolving, always learning, self-innovation is in our core. Marketing strategy & creative direction.

Chimi - Feelgood fashion

Feelgood fashion

Campaign with Mathilde Gøhler in Muralla Roja fo Chimi Eyewear
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