Blue Billie

Blue Billie is a brand obsessed with redefining traditional jewelry. When Nineties thoroughly researched their core business, we identified their new focus—personalisation and unique combinations. This strategy was our guiding star as we designed and developed the customer journey on Blue Billie’s new e-commerce platform. From art direction to tone, rebranding to updating packaging design, we always kept our goals in mind: to make the brand meaningful, and express their iconic sense of feminine cool.

Blue Billie - Rebranding Agency Logo
Blue Billie - Rebranding Agency Logo
Blue Billie - Rebranding Agency Logo