Gamla Stan, Stockholm

Nineties is a creative studio standing in the crossroad of strategy, branding, design & content, across a variety of mediums. Based in Stockholm, Sweden and led by Art Directors Jimmy Torneport and Jacob Hallsten, we serve fashion, food, tech and lifestyle clients with communication and concept development.

By thoughtfully distilling a client's ideas, Nineties transform complexity into simplicity. And generates forward-thinking, sophisticated and relevant brand messages that connect with and engage consumers. Making the consumer love your brand and of course making the world slightly more beautiful.

Chimi Eyewear - Nineties - Agency
Chimi Eyewear

In the spring of 2016 we launched the new, colourful eyewear brand Chimi. By creating and producing the corporate identity, communication and visual design we were responsible for the brand’s presence. We also came up with the brand's tonality as the happy and likeable eyewear brand.

The web shop was designed as a mood board to inspire purchase, the products are color coded and in great focus. We shot both the fashion and product images to be able to differentiate Chimi and their products but still give them seriousness among eyewear brands.

Chimi Eyewear - Nineties Studio - Agency
Rose & Born

Rose & Born is where fashion-conscious men in Stockholm has been going for decades. By working together for more than five years we've grown a great relationship where the seasonly campaigns and day-to-day tasks matches seamlessly.

We've always been responsible for all communication and visual content which set the greater tonality of the brand. We launched their online store to target the international consumers and instantly got attention from influencers such as GQ and Highsnobiety.

Rose & Born - Nineties Studio - Agency